Digital Solutions That Power Labor Movements
Partnering with Unions to Champion Workers’ Rights in the Digital Age
At Media Genesis, we specialize in helping labor unions strengthen their voice, streamline operations, and expand their digital presence. From membership platforms and secure portals to advocacy campaigns and recruitment tools, we empower unions to lead effectively in a connected world.
We’ve proudly collaborated with major organizations like the United Auto Workers (UAW), Operating Engineers 324 (OE324), the American Association of University Professors-American Federation of Teachers (AAUP-AFT), and the Michigan Nurses Association—delivering scalable web solutions, data-driven strategies, and ongoing digital support. Every project is handled by our experienced in-house team, allowing us to build close relationships, maintain quality, and respond quickly to our clients’ evolving needs.
Proven Results. Trusted Partnerships.
Decade of Expertise
Supporting unions with customized digital solutions that address unique organizational needs.
Measurable Engagement
Boosting member participation through strategic communication platforms and mobile solutions.
Campaign Success
Empowering dozens of unions to educate members, organize effectively, and expand reach.
Trusted Relationships
Building lasting partnerships with major labor organizations across diverse industries.
Our Union Partners
United Auto Workers
Creating digital campaigns that support automotive worker initiatives and strengthen membership engagement across manufacturing facilities.
OE324
Developing communication platforms that connect operating engineers across diverse job sites and ensure timely updates on union activities.
AAUP-AFT
Building digital resources for university professors that facilitate academic freedom advocacy and professional development opportunities.
Michigan Nurses Association
Empowering healthcare professionals with digital tools to advocate for patient care standards and workplace safety initiatives.
Success Stories
UAW Digital Mobilization Developed a rapid response system that enabled UAW to mobilize 50,000+ members within 24 hours during critical contract negotiations, resulting in 35% increased participation in union actions. AAUP-AFT Website Transformation Redesigned the Wayne State University AAUP-AFT digital presence, creating an intuitive information hub that increased member resource access by 65% and streamlined administrative processes. Michigan Nurses Digital Campaign Launched a multi-channel advocacy campaign that generated 12,000+ messages to legislators supporting healthcare workplace safety initiatives and earned media coverage in major publications.
Understanding Union Challenges
Engaging Dispersed Membership
We create advanced communication platforms connecting members across locations, addressing the digital divide to ensure all members can engage with union digital platforms.
Organizing & Recruitment
Our strategies help unions reach younger, tech-savvy workers through targeted digital outreach and effective social media campaigns that build solidarity.
Adapting to Changing Work
We assist unions in advocating for worker retraining and fair labor practices in response to automation and technological disruption.
Strategic Digital Solutions
Strategic Digital Campaigns
Targeted mobilization strategies that generated 50,000+ member actions during critical negotiations
Effective Communication
Multi-channel platforms that connect dispersed membership across job sites and manufacturing facilities
Website Development
Intuitive information hubs that increased member resource access by 65% for organizations like AAUP-AFT
Branding and Identity
Visual storytelling that strengthens solidarity and helps reach younger, tech-savvy workers
We deliver comprehensive digital solutions designed specifically for labor unions facing membership engagement challenges, legislative advocacy needs, and organizational growth goals.
Digital Union Services
Member Engagement Platforms
Custom-built digital platforms that facilitate two-way communication between union leadership and members, including mobile apps, member portals, and secure voting systems.
Advocacy Campaign Tools
Digital toolkits that empower unions to quickly mobilize members for legislative action, including automated email campaigns, petition platforms, and social media coordination.
Digital Training Resources
Interactive online learning modules that help unions upskill members facing workplace technological changes, ensuring continued relevance in evolving industries.
Analytics & Reporting
Comprehensive data collection and visualization tools that help union leadership understand member engagement patterns and measure campaign effectiveness.
Looking to Expand Union Reach?
SmartLeads helps labor organizations connect with workers, allies, and policymakers through targeted data and outreach tools. Perfect for campaigns, recruitment, and strategic communications.
SmartLeads helps labor organizations connect with workers, allies, and policymakers through targeted data and outreach tools. Perfect for campaigns, recruitment, and strategic communications.
Partner With Us
Initial Consultation
Share your challenges and goals
Custom Strategy Development
Receive a tailored digital roadmap
Implementation & Support
Experience ongoing partnership
Let's work together to maximize your union's digital impact. Whether you're launching a new campaign or enhancing your online presence, Media Genesis brings the expertise needed to advance your mission in the digital age.
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